Where Have All the Best Friends Gone?

You may or may not have noticed the radio silence, but the day job has kept my mind preoccupied lately. Working through a brand's character and personality (at least if you do things the way I tend to) sends the thoughts on wild rides. As I looked through Jungian psychology, the fundamentals of branding and a snapshot of female popular culture I could not help but as the question: Where have all the best friends gone? The last big chick friend flick was "Thelma and Lousie." This was in 1991, then close to the end of that decade "Sex and The City" took the world with its real-talking, stiletto strutting strong women and their deep friendships. Sadly, with the success of the show and consequent increased production budget and caché, the fashions and romance often seem to have eclipsed the heart of the matter: women nurture women.

Gratuitous bromance hunk shots appear
thanks to www.sheknows.com

Meanwhile the world has come to embrace male friendships, celebrating them through the birth of the bromance and it seems the tides turned on female friendships with the introduction of the term frenemies. Granted, it isn't exclusively for female use only, it is quite alarming that while the press celebrates the shirtless Lance Armstrong + Matthew McConnaughey tandem training for the NY Marathon they taint the Oprah - Gayle friendship with speak of closeted lesbian love. I started to worry. Then, I found a spark of hope in the most unlikely place - the box office! 

This summer's top grossing film
was by and about women.

This summer, guess which comedy flick kicked every other film's butt at the box office (well, except for the one that utilized similar gratuitous hunkiness in its promo)? A charming, heart-warming, witty, well-written, well-acted film authored by women, celebrating the friendships of women. The film is called Bridesmaids and it was the summer of 2011's top grossing film, with an impressive $26 million the weekend it opened and Box Office Mojo reporting box office sales of $283,444,100.

I realize life gets busy and hectic, blog posts take time to write, Facebook and Twitter can make us forget to actually stay in touch but we gotta gotta gotta romance our most treasured friendships, we simply must. I am not asking anyone to run around shirtless (unless of course that's what you and your girls are into, then by all means go!), I am simply putting a loving reminder out there: your girls need you, this girl needs you. 

My blood sister, my treasure
www.motheringearthlings.com

Before I go walking and not talking, let me salute my girlfriends, and the men of my inner circle. You are the loves of my life, the sass to my shimmy, the chili salt to my body shot. You all know who you are. We brunch together and poem together, we dance together and booze together, we have seen so much life together and look ahead to so much more. I only have one blood sister and she's the bomb, still I must be doing something right because lucky me, I get to choose an arsenal of amazing women (and men!) I am thrilled to call my girls, my sisters, my friends.

I will probably tag you on this post, or  tweet at you - but that's just right now. Just you wait till I see you, you'll get an old fashioned hug and then some because that is how we love.