Red is The Color of My Love

If you've visited here before this will be no secret to you, but if this is your first time then it's important that you know: I am a brand geek and an ad geek.
I believe in the power of brands, I believe in the power of communication. At our best, we can shape positive behaviors and offer up a world of choices and better options. In our most shining moments, we harness these powers in ways that leave the world better. Or at least try to. I have written a few times about how I continue to fall in love with the (RED) campaign. I love its big ambitions and love the progress it continues to facilitate.

As we gear up for the holidays and wage into the most generous time of the year for most it's important to remember that true gifts cannot be bought in department stores or through consumables. The gifts that matter most set the course for a virtuous cycle and hit the biggest problems that plague us. It is one of those simple, profound ways we can help.

If we truly believe we are in this together, here's an inspiring way to do our share. Click here to create your own panel in the iconic quilt, make a pledge then harness your social networks to inspire people to do their share. What greater gift than to give future generations a world where they are free to love, free of AIDS.